Insanity is a workout program designed by Beachbody, the makers of p90x. While the program is maybe too intense for me, I bought it and I’m a big fan of the job they’ve done branding it. A challenge to consumers is good and that’s what they do with their name.
Here, I discuss this in a bit more detail.
Advertisement
Tags: branding, fitness brands, insanity, the slogan shop
